What I did:
I designed landing pages and game visuals for major sweepstakes promotions. These were time sensitive pages that needed to work well at high traffic.

What happened:
User engagement increased by about 15%. This came from clearer navigation, improved mobile layouts, and stronger visuals created in Figma and Adobe tools.

What I learned:
Good visuals only work if the experience is easy to use. Clear user flows and simple interactions keep people engaged. Something I now focus on heavily in UX and prototyping.