Healthy Snack Brand PDP Redesign

(Concept Project)

This conceptual Product Detail Page (PDP) redesign explores a conversion-focused e-commerce experience for a modern healthy snack brand. The project emphasizes PDP storytelling through strong visual hierarchy, benefit-driven callouts, lifestyle imagery, ingredient transparency, and a comparison table to clearly communicate product advantages (12g protein, 150 calories, 13g net carbs). The design is structured to guide users from awareness to purchase with clear messaging, iconography, and prominent calls to action, applying UX and marketing principles to drive clarity, trust, and conversion in a Shopify/Amazon-style product environment.