Healthy Snack Brand PDP Redesign

(Concept Project)

For this healthy snack brand concept, I designed a conversion-focused product detail page (PDP) that clearly communicates the product’s value at a glance. The layout prioritizes visual hierarchy and scannability, highlighting key nutrition benefits like protein, calories, and net carbs through bold typography, icons, and structured content blocks. The goal was to help shoppers quickly understand what makes the product unique, especially on mobile where attention spans are short.

I also built a storytelling framework using ingredient transparency, lifestyle visuals, and a comparison table to build trust and position the product against typical snack options. The page guides users from awareness to purchase with clear messaging, logical content flow, and strong calls to action, creating a scalable PDP template that could be applied across an entire product line.